Shakespeare would say, “A rose by any other name would smell as sweet.”
You know Arizona Theatre Company as “The State Theatre”: Arizona’s preeminent fully professional theatre, with a proud 48-year history of producing the rich variety of world drama – from classics to contemporary plays, from musicals to new works – along with a wide array of community outreach programs, educational opportunities, access initiatives and new play programs.
That’s the “rose” you know and love – and that’s the “rose” we are privileged to nurture and guide. Starting this spring, we invite you to see Arizona Theatre Company in a new way … and it starts with a new logo designed to assert what makes ATC unique: the highest quality, of course, coupled with promise that this company is energetic, strong and inviting.
A new approach to ATC’s public face is one of the important ways to shape our future. And ATC has a bright future! Even so, we recognize and respect the history, efforts and deep-rooted community support that has enabled us to reach our 49th season. We hope you’ll join us for it!
With thanks for the past – and with great aspirations for the future!
David Ira Goldstein